Anyone entering a new field wants to become a success. No one likes to fail! Unfortunately, many people look at gumball and candy vending machines and think it's easy to have success in this area.

While this is relatively true with a handful of machines, the situations change somewhat as you grow into dozens and hundreds of machines. It is much easier to make a few mistakes with a few machines than to make many mistakes that replicate through 2,500 machines like I currently have. The effects of faulty assumptions upon your cash flow become magnified the more you grow your gumball and candy vending business.

If I only had a few machines, I would still operate those few machines by the same success principles I use to manage my 2,500 machines. The priority is to maximize your income producing asset to put the most money in your pocket. Why waste your time and resources?

Becoming a "Super-player" in the field of bulk vending has to do with two main areas: sales and management. To become a Super-player means you are dominating the particular areas you are operating in and that you have maximized your machines to produce the most efficient through the use of sales and management strategies.

Every bulk vendor needs a sales strategy as machines will have to be replaced over a period of time because of theft, poor sales results, or losing accounts at the request of business owners. By sales strategies I am referring to "selling" yourself and your company to allow you to place your machines in local businesses. Sales strategies might involve the following components:

1. Reading sales books on effective selling techniques
2. Scouting new areas and businesses to locate your machines
3. Pulling your lowest 10-20% of machines each year to find higher producing accounts
4. Developing brochures and other printed materials (including good business cards) to help visually present your product or service
5. Providing sales incentives to businesses to secure key locations
6. Hiring a professional location service to do the job for you (be careful you do not get scammed in this area!)

The management side of the business is just as critical. Once you get new accounts for your gumball and candy vending machines you must be able to effectively manage the asset or you will end up losing accounts. The main aspects of the management side of becoming a Super-player include:

1. Optimizing your routes and deciding how far you will travel and the frequency of your service cycles
2. Deciding on what products you will sell
3. Figuring your profit margins and how much product you will provide per vend
4. Handling your bookkeeping and other legal and professional services
5. Deciding on expansion and how to employ the cash flow you generate to produce more money
6. Choosing the right machines for trouble free operation
7. Establishing criteria to keep machines in a location

Both sales and management will certainly be required to become a Super-player in the field of bulk vending. In my opinion, a Super-player is not the person with the most machines but the person who can maximize his assets (machines) the best.

A person who effective learns maximization has the ability to continue expanding and dominating any market. Some people take the lessons learned in one area of vending and apply it to another such as crane vending, snack vending, or selling toys in large racks. Regardless of the area, developing your skill in the areas of Sales and Management will yield great results over time which will help you enjoy the fruits of your labor and become a Super-player in the area of bulk vending.



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